Dive Into Confidence: Top Affordable Swimwear Brands for Plus-Size Women

Finding swimwear that balances style, comfort, and affordability can feel like searching for a seashell in a sandstorm—especially for plus-size women. The fashion industry has long lagged in catering to curvier figures, but the tides are finally turning. Today, a wave of inclusive brands is crafting swimsuits that celebrate every curve without demanding a treasure chest of gold. Let’s explore the best affordable swimwear brands for plus-size women that blend sartorial ingenuity with body-positive ethos.

The Rise of Inclusive Swimwear: Why Representation Matters

For decades, plus-size swimwear was relegated to drab designs and limited sizing. Thankfully, the modern market is awash with options that prioritize both aesthetics and accessibility. Brands now recognize that beauty isn’t confined to a single silhouette. From vibrant tropical prints to sleek monochrome cuts, affordable swimwear brands for plus-size women are dismantling outdated norms and empowering wearers to embrace their bodies.

1. Torrid

Torrid has carved a niche as a trailblazer in curve-friendly fashion. Their swimwear collection features sizes 10–30, with bold patterns and structural details like underwire support and tummy-control panels. What sets Torrid apart is its commitment to trend-forward designs—think ruffled one-pieces and high-waisted bikinis with retro flair. Prices hover between $50–$90, making it a stellar pick for those seeking quality without extravagance.

2. Cupshe

Cupshe marries affordability with resort-worthy elegance. Known for its buttery-soft fabrics and inclusive sizing (up to 3XL), this brand specializes in feminine details: smocked backs, floral motifs, and asymmetrical cuts. Their mix-and-match separates allow for customizable fits, ensuring every body type finds its perfect match. With most pieces under $50, Cupshe is a go-to for budget-conscious shoppers.

3. Eloquii

Eloquii’s swimwear line is a masterclass in minimalist sophistication. Think sleek maillots with plunging necklines and high-cut legs that elongate the frame. The brand’s use of compression fabrics offers gentle shaping, while sizes range from 14–28. Though slightly pricier (around $60–$120), Eloquii’s attention to tailoring justifies the splurge.

4. Swimsuits For All

True to its name, Swimsuits For All champions diversity with sizes from 4–34 and campaigns featuring models of all shapes, ages, and abilities. Their collaborations with influencers like Ashley Graham have cemented their status as a leader in inclusive swimwear. Highlights include UPF 50+ protection and reversible designs, with prices spanning $40–$100.

5. ASOS Curve

ASOS Curve delivers fast-fashion velocity without sacrificing style. Their swim collection bursts with playful trends—animal prints, crochet details, and cutouts—all available in sizes 18–30. Budget-friendly options start at $30, ideal for fashionistas who crave seasonal updates without commitment.

6. Lane Bryant

A stalwart in plus-size apparel, Lane Bryant’s swimwear excels in structural integrity. Features like adjustable straps, ruching, and reinforced busts cater to fuller figures, while their “Swim Spotlight” line includes trendy mesh panels and color-blocking. Prices range from $60–$110, reflecting their focus on durability.

7. City Chic

City Chic infuses swimwear with a dash of cosmopolitan edge. Their Australian-inspired designs feature plunging V-necks, cheeky bottoms, and metallic accents. Sizes 14–24 are accommodated, with suits priced between $70–$120. The brand’s signature? A fearless embrace of bold hues and figure-hugging silhouettes.

8. Rainbow Shops

For those seeking wallet-friendly variety, Rainbow Shops offers an array of sub-$40 options. While quality can be hit-or-miss, their extensive inventory—from sporty tankinis to glamorous monokinis—makes it a treasure trove for experimental shoppers. Sizes extend to 3XL, though checking reviews for fit specifics is advised.

9. Target’s Universal Thread

Target’s in-house brand Universal Thread combines accessibility with contemporary charm. Their plus-size swimwear includes relaxed-fit rash guards and retro high-waisted bikinis, all under $50. The line’s muted palettes and minimalist cuts appeal to lovers of understated elegance.

10. Shein Curve

Shein Curve is the wildcard of affordable fashion. With prices as low as $15, their swimwear leans into viral trends: checkerboard prints, corset-style tops, and cut-out one-pieces. Sizes go up to 5XL, though sizing inconsistencies warrant careful measurement checks.

Styling Tips for Plus-Size Swimwear

Choosing the right swimsuit is half the battle; styling it with panache completes the transformation. Here’s how to elevate your beach look:

• Embrace Mix-and-Match: Pair a solid-color bottom with a patterned top to balance proportions.
• Accessorize Strategically: Wide-brimmed hats and sarongs add flair while offering sun protection.
• Play with Proportions: High-waisted bottoms paired with a cropped tankini create an hourglass illusion.
• Layer Up: Throw a sheer kaftan or linen shirt over your suit for a chic pool-to-pier transition.

Final Thoughts: Celebrate Your Curves Without Compromise

Gone are the days when affordable swimwear brands for plus-size women meant sacrificing style for savings. Today’s market teems with options that honor diverse bodies through innovative design and inclusive sizing. Whether you’re lounging poolside or riding ocean waves, these brands ensure you’ll do so with unapologetic confidence. So slather on that sunscreen, slip into a suit that sparks joy, and make a splash—your perfect beach day awaits.